PK4PM, short for Papa Keith for People Matter, is an ongoing social media campaign and millennial safe place that launched 28 days prior to the 2016 election with a goal to educate and encourage the youth to vote. Post-election PK4PM and its founder Papa Keith, continue to bring communities together, decrease senseless gun violence and spread the message that all people matter.

PK4PM gives millennials a voice and an opportunity to express themselves through art, music, entrepreneurship or activism. Radio listeners and followers alike engage with Papa Keith every Monday through Friday at 4pm.


We are always looking for people to help us spread the peace! Click on the link above to join our team of volunteers.